The first La Ruta Maya Belize River Challenge was organized by Big H-Juice and Vida Purified Water. In 2015 Love Entertainment Ltd. entered into a partnership with the founders of the La Ruta Maya Belize River Challenge and acquired the exclusive rights for the use of the name and logo. The race is organized by a team made up of two of the founders and staff of Love Entertainment along with support from organizations such as the Belize Defence Force and The Belize Coast Guard.
The central office for the project is:
c/o Love Entertainment
7145 Slaughterhouse Road
Belize City, Belize
The organizing committee is made up of:
Dr. Rene Villanueva Sr.- Chairman
Roberto Harrison Jr. –Vice Chairman & Liason (founding member)
Rene Villanueva Jr.- Managing Director
Dr. Aline Harrison –Communications (founding member)
Julia Carrillo – Communications & Media (621-1955)
Deborah Sewell Gordon- Sponsorship & Donations (610-1272)
Manuela Ayuso Cantun- Safety & Rescue, Boats & Food (622-5807)
Elisa Baeza- Safety & Rescue, Boats & Food
All policy and communications are directed through this office with Deborah Sewell Gordon as contact person. Any negotiations by potential sponsors who would like to support the event and gain benefit from the exposure which it offers, must be handled and agreed to by the committee through this office. Any official information about the project must be channeled through this point, however any committee member will be able to assist with general information. All official invitations to sponsors, media, support agencies, etc. will be directed through this center.