The first La Ruta Maya Belize River Challenge was organized by Big H-Juice and Vida Purified Water. In 2015 Love Entertainment Ltd. entered into a partnership with the founders of the La Ruta Maya Belize River Challenge and acquired the exclusive rights for the use of the name and logo.  The race is organized by a team made up of two of the founders and staff of Love Entertainment along with support from organizations such as the Belize Defence Force and The Belize Coast Guard.


Central Office:

The central office for the project is:

c/o Love Entertainment

7145 Slaughterhouse Road

Belize City, Belize

Tel: 501-622-5807



Organizing Committee:

The organizing committee is made up of:

Dr. Rene Villanueva Sr.- Chairman

Roberto Harrison Jr. –Vice Chairman & Liason  (founding member)

Rene Villanueva Jr.- Managing Director

Dr. Aline Harrison –Communications (founding member)

Julia Carrillo – Communications & Media  (621-1955)

Deborah Sewell Gordon- Sponsorship & Donations (610-1272)

Manuela Ayuso Cantun- Safety & Rescue, Boats & Food (622-5807)

Elisa Baeza- Safety & Rescue, Boats & Food

Sponsor Information

All policy and communications are directed through this office with Deborah Sewell Gordon as contact person. Any negotiations by potential sponsors who would like to support the event and gain benefit from the exposure which it offers, must be handled and agreed to by the committee through this office. Any official information about the project must be channeled through this point, however any committee member will be able to assist with general information. All official invitations to sponsors, media, support agencies, etc. will be directed through this center.

Phone: +501-203-2098
Style switcher RESET
Body styles
Color scheme
Background pattern
Background image