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Committee

The first La Ruta Maya Belize River Challenge was organized by the Harrison Family, who continue to play an active role in the race. Belikin Beer became a headline sponsor in 2013 and has remained a supporter of this historic event. In 2015, Love Entertainment Ltd partnered with the founders and gained exclusive rights to the race name and logo. The race is now organized by a team consisting of the founders, Love Entertainment staff, and support from organizations including the Belize Defence Force and The Belize Coast Guard.

Central Office:

The central office for the project is:

c/o Love Entertainment

7145 Slaughterhouse Road

Belize City, Belize

Tel: 501-621-1955

Email: larutamayabz@gmail.com

Organizing Committee:

The organizing committee is made up of:

  1. Dr. Rene Villanueva Sr. – Chairman
  2. Roberto Harrison Jr. – Vice Chairman & Liason (Founding member)
  3. Rene Villanueva Jr. – Managing Director
  4. Roberto “Biggs” Harrison – (Founding Member Representative)
  5. Julia Carrillo – Secretariat, Communications & Media (621-1955)
  6. Manuela Ayuso Cantun – Safety & Rescue, Boats & Food (622-5807)
  7. Elisa Baeza – Safety & Rescue, Boats & Food
Sponsor Information

All policy and communications are directed through this office with Julia Carrillo as contact person. Any negotiations by potential sponsors who would like to support the event and gain benefit from the exposure which it offers, must be handled and agreed to by the committee through this office. Any official information about the project must be channeled through this point, however any committee member will be able to assist with general information. All official invitations to sponsors, media, support agencies, etc. will be directed through this center.

Phone: (+501) 621-1955